The group’s values

Pure Salt Port de Soller


To be an avant-garde group of 5- and 4-star hotels on the Spanish coast and in other parts of the Mediterranean, where every traveller looking for a responsible and sustainable luxury experience can feel at home.

Pure Salt Port de Soller


To be the benchmark 5- and 4-Star Boutique Hotel company in Premium locations, with a markedly customer-oriented attitude and the best value for money, based on our commitment to luxury, quality, excellence and the future sustainability of our planet.

Pure Salt Port de Soller

The Group’s DNA

The central axis of our family-run hotel group is the SEA, and we are known for the uniqueness of our hotels and the TRADITIONAL character of our products and services, as well as for our non-conformism, our permanent search for new opportunities and the high quality of our performance.

Pure Salt Port de Soller

Positioning features

Flexibility · Sea · Quality · Exclusivity · Experience · Modernity · Closeness · Tranquillity · Privacy · Sustainability · Commitment

Pure Salt Port de Soller

Making a difference

The mission, vision and values of the brand have been painstakingly designed to place guests at the heart of our strategy and offer them a unique and different experience.

Modernity, design, gastronomy, luxury and privacy are some of the features we wish to convey to our guests while they enjoy the Pure Salt experience.